I’m a technical writer at Top to Bottom Marketing and Apparel. I focus primarily on working with small to medium-sized businesses to help them look, sound, and feel professional.
Small to medium-sized businesses are uniquely fun, they are full of excitement, opportunity, and innovative ideas. I do everything I can to help these businesses look the part. As a technical writer, I help businesses with their content strategies. I help them portray their enthusiasm and vigor to their customers while establishing a knowledgeable, legitimate, and persuasive tone. I do this in many ways, including: -Fine tuning content they have already written; -Collaborating with them to create brand new content that explains and highlights their products or services; -Developing technical documentation such as brochures, pamphlets, and websites for them to distribute their great companies and plans. As a graphic designer, I work with small to medium-sized businesses to help them stand out and make a statement. I personally consult and work hands-on with businesses to create or polish their brands. I do this by: -Collaborating with businesses to construct or tighten up their logos and branding; -Putting together style guides to help them stay uniform and consistent; -Working with them to design company apparel, signs, and banners. I absolutely love what I do. Many of these small or medium-sized businesses have great ideas, but they lack the know-how or resources to refine and define their ideas. I’m glad that I can step in and help as needed. Within all aspects of my work, I offer these businesses multiple options and suggestions, then let them make all final decisions. Seeing the ideas and principles click in their heads makes my hard, and sometimes off the clock, work completely worth it. On top of working with clients, I do the same work for Top to Bottom as well. Working on my own company’s designs and content makes me proud, I see it as a passion project and space for me to experiment and hone my skills. Aside from professional work, I’m a student. I’m currently enrolled in my senior year at Utah State University. I plan on graduating in the Spring of 2018 with a Bachelor’s in English: Professional and Technical Writing and a minor in Multimedia Development. After graduation, I plan on taking on a Master in Technical Communications at Utah State University to better understand the field I am so passionate about. Then, if I’m feeling really ambitious, I plan on completing a doctorate’s degree in a related field. Wish me luck! I love what I do because I can help businesses express their goals and ideas in an inviting and professional way. I love what I do because I can not only give small to medium-sized businesses a face, but also a voice. |